Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Customers by Joe Natoli

Author:Joe Natoli
Language: eng
Format: mobi, epub
Tags: -
Publisher: Twofold LLC
Published: 2015-10-04T14:00:00+00:00

That’s because not everyone has the same capacity for abstract thinking. For many people, once something is visible, it’s more real. So in many ways, seeing a wireframe or an actual UI provides a needed foundation for analysis.

That’s why a client, while reviewing a UI design, will often say “Ohhhhhhh, you know what? We can’t do that because of A, B, C, and/or D.” And that will lead you to a great moment of self-righteous anger, during which you will blame them for not having their requirements properly defined or clearly communicated. At that point you will feel like a victim — which feels great because hey, it’s someone else’s fault.

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